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12 September 2018

Insights into the 1st day of MQ Vienna Fashion Week runway shows: Elena Burenina, Prototype.Schumacher, Oksana Mukha

On 10 September, the 10th edition of the annual MQ Vienna Fashion Week opened with a retrospective throwing light on the work of selected designers. On 11 September, the runway shows started with the latest collections by designers like...

Image (above), left: Elena Burenina (from Kiev, Ukraine) who received recently attention for her elegant urban style by magazines like Vogue or Elle. The purist beige dress with the refined shoulder solution was one of the highlights of the show.

Image, middle: The swimsuit in black with red, pink dot in combination with matching long scarf is from the 25th anniversary 'Punkt' collection by Prototype.Schumacher (Bremen, Germany). The scarf's stripes appear like a dynamic extension of the dot - such as it's rolled out. The dot is the central motif of the collection (the German word 'Punkt' means translated 'dot') consisting of day dresses, shirts, swimwear and evening gowns. The collection is made in large parts of the designer's signature sustainably produced jersey (details).

Image, right: The red evening gown with embroideries by Oksana Mukha (Lviv, Ukraine) makes think of a glamorous bird from a fairy tale. Fashion by Oksana Mukha (evening and wedding wear, pret-a-porter, cruise collection) is available in stores around the world.

Photos: © Thomas Lerch, www.thomas-lerch.at.


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