22 January 2018
The humorous thread "...what happens when you... Don't go with the flaw?" spices the story in a friendly way. Diesel states in the press release: "...our flaws will always be stronger than any of our attempts to hide them. So why not embrace, enjoy them and keep the world as it's meant to be: beautifully flawed?" Credits of the Spring/Summer 2018 campaign, officially launched on 22 January 2018: Video (film still on view above, video below) directed by Francois Rousselet. Music: 'What's a matter baby' by Small Faces. Campaign imagery photographed by Florence & Nicholas, Agency Publicis Italy. Concept of the campaign developed with creative agency Publicis. Diesel artistic director of the campaign Nicola Formichetti. |
Today, Diesel released the new fashion film of the 'Go With The Flaw' campaign for the promotion of the Spring/Summer 2018 men's and women's collections which are inspired by the 1990s. The film starts with a plot about nowadays freedom to decide individually about the own look and ends with the campaign's statement against perfection pressure - and for love.