11 July 2015 From 8th to 10th July, fashion, shoe and accessories labels presented sustainably produced collections at Greenshowroom & Ethical Fashion Show during Berlin Fashion Week (insights into 1st day). On 9 July, Greenshowroom invited to the 'Salonshow' where fashion by designers like Tytti Thusberg was shown on the Mercedes-Benz Fashion Week catwalk. Tytti Thusberg is fashion designer, artist and costume designer from Finland, based in Basque Country/Spain. Her main focus can be summarized as 'waste-reducing' and is realized at her 'slow fashion' (photos on this page) by the creation of timeless, no-season items which are produced by using local resources and material from waste, at her 'wearable art' with items such as dresses made of materials like celluloid or steelwool, and at her 'art projects' which concern consumption, fashion and female identity. Additionally, Tytti Thusberg works as costume designer for stage productions (theatre, dance, opera). The waste-reducing approach to fashion affects also the organization of her company which is certified as 'Green Commerce'. The initiative Green Commerce for small sized retailers was initiated in the framework of the 'Life' programme (instrument for the environment and climate action) of the European Commission and concerns topics like water waste reduction, energy saving, or strategies such as raising consumer awareness against habits such as the use of plastic bags. fig. above right: A model walks in a dress (made of recycled material) by Tytti Thusberg on the runway at the Greenshowroom's 'Salonshow' during Mercedes-Benz Fashion Week Berlin Spring/Summer 2016 at Postbahnhof on 9 July 2015 in Berlin, Germany. |
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