14 June 2015

Insights into St James's open air catwalk and new website

Yesterday on 13 June 2015, the prominent London area St James's invited to the men's wear show in front of stores such as shoe maker 'Crockett & Jones' at Jermyn Street in the center of the fashion, lifestyle, art and restaurant region between Piccadilly Circus and Green Park. The culinary was provided from the region such as by French mustard boutique Maille (store at Piccadilly Arcade) which served the meals via food truck.

The Jermyn Street St James's men's wear show happened on the second day of London Collections Men (LCM) which runs until 15 June. Guests of the first catwalk show on Jermyn Street included non-professionals as well as fashion experts like Dylan Jones, editor of GQ and Chair of London Collections Men, and Caroline Rush, CEO of the British Fashion Council. Darren Kennedy styled the collection pieces by Barbour, Dunhill, Crocket & Jones, Converse, Hawes & Curtis, to name a few of the participating labels.

Recently, the new St James's website opened. The navigation is split into the categories events, art, food, fashion and lifestyle where previews like the opening of Bike Rooms on 17 June at Regent Street are announced. One interesting feature can be found at the navigation at the bottom: 'The Correspondent'. It's a seasonal collection of articles about upcoming events, store news and - seen at the latest edition Spring 2015, the archive treasure report about the art-technology exhibition 'Cybernetic Serendipity' which happened in 1968 and was an early computer driven art experience for visitors.

Fashionoffice tip: The acoustic environment of St James's is published via video with scenes from the streets, the sounds of shoe making, the cutting of fabrics, food preparation, the making of coffee in bars and the people's chatter in restaurants.

fig. from above: Atmosphere in front of shoe maker 'Crockett & Jones' at the Jermyn Street St James's catwalk show for London Collections Men on 13 June 2015 in London, England. View at the food truck by mustard boutique Maille. British GQ editor Dylan Jones and British Fashion Council CEO Caroline Rush in the front row at the Jermyn Street St James's catwalk show. Collection Stylist Darren Kennedy styles a model backstage. Photos below: Model walks the catwalk in Dunhill (suit), Budd (shirt), Crockett & Jones (shoes). Image right: jacket by Harvie & Hudson, trousers/shirt by Hawes & Curtis, shoes by Aquascutum.

Photos by David M. Benett/Getty Images for The Crown Estate. (C) 2015 David M. Benett.

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