AI-Powered Corporate Communication & Persuasion
5th episode of the podcast series 'Applied Psychology in Daily Life' by Dr. Josef Sawetz
Presented by Fashion.at, the new episode 'AI-Powered Corporate Communication & Persuasion' of the 'Applied Psychology in Daily Life' podcast series by Dr. Josef Sawetz explores AI-powered corporate communication, profiling, and persuasion techniques - useful for professionals across various industries, including fashion designers.
In today's fast-paced world, staying ahead of trends and consumer expectations requires more than just creativity - it demands a strategic approach to communication, branding, and customer engagement. Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing industries across the board, and fashion is no exception. While this podcast is not explicitly for fashion designers, the insights shared here can be highly beneficial in enhancing daily business operations, elevating brand identity, and boosting customer engagement.
In this podcast, inspired by the work of Dr. Josef Sawetz, the key concepts of AI-powered profiling and persuasion techniques and how they can be effectively integrated into not just a specific business sector, but in general, including fashion.
The discussion of two AI voices was developed from the following topics:
1. Artificial Intelligence & Machine Learning in Business
AI-driven trend forecasting and predictive analytics for staying ahead of market shifts.
How machine learning can enhance personalized recommendations for customers.
Overcoming challenges like overfitting in AI models to ensure reliable predictions.
2. Language Models & Communication Strategies
The role of AI-driven content generation in brand storytelling and marketing.
How tools like BERT and GPT can help craft compelling brand messages that resonate with audiences.
Practical applications of transformer models in automated customer interactions.
3. AI-Based Profiling & Persuasion in Marketing
Understanding customer psychology through AI-powered profiling.
Persuasion techniques like nudging and social proof to drive sales and customer loyalty.
Using data-driven insights to create highly personalized marketing campaigns.
4. Prompt Engineering for Professionals
Crafting clear and specific AI prompts to generate content, mood boards, and creative copy.
Using AI to streamline design ideation and product descriptions.
Enhancing customer engagement through AI-powered chatbots and virtual assistants.
5. Social Listening & Reputation Management
Leveraging AI to monitor trends and customer sentiments in real time.
Sentiment analysis for understanding public perception of your brand.
AI-driven strategies for crisis management and brand reputation control.
6. Legal & Ethical Considerations in AI
Navigating copyright issues with AI-generated designs and marketing materials.
Data privacy regulations and responsible AI practices in various industries.
The importance of ethical AI in maintaining brand integrity and consumer trust.
Why It Matters:
AI is not just about technology - it's about communication, psychology, and business strategy. Understanding how AI can enhance storytelling, predict trends, and influence consumer behavior gives professionals a competitive edge in an increasingly digital world. Whether you're a designer, brand strategist, marketer, or business owner, these insights will empower you to make smarter, data-driven decisions that elevate your work.
Tune in to a new podcast about the intersection of AI and business communications, bringing you expert insights and practical applications to stimulate your creative vision.
