Porsche Design Fashion Creative Director Pierre Costin (the French-Canadian worked before for labels like Ralph Lauren, Kenneth Cole) says about the style of the collections: "Sporty-elegant design, the highest quality, and special performance: basically, this is the application of the Porsche Automobile's success criteria in the world of fashion – intentionally not as haute couture, but as ready-to-wear clothes for every day."

fig. clockwise: Fashion Creative Director Pierre Costin walks the runway at the Porsche Design Fall/Winter 2016 show at Bar Tausend on 21 January 2016 in Berlin, Germany. Catwalk views: Female model on the catwalk in items of the 'Porsche Design Woman' line (sporty elegant women's range); male model in 'Porsche Design' (line with focus on men and technical innovations). All photos by Getty Images for Porsche Design; (C) 2016 Getty Images; photographers (clockwise): Clemens Bilan, Thomas Lohnes, Clemens Bilan.